Windsor.ai

Windsor.ai connects marketing data from 300+ sources into one place. The product was solid. The problem was getting in front of the founders and marketers who needed it, without burning a full content team's salary to do it.

I led the content strategy: what to write, how to structure it so it ranks, and how to build the kind of topical depth that search engines and AI answer engines both trust.

Monthly organic traffic went from 400K to 735K under that strategy. That growth wasn't a vanity number, it fed the funnel that helped the business scale toward $8M ARR.

This is the same playbook I run for bootstrapped SaaS founders now: one person building and executing content strategy instead of a $150K/year hire.